Establishing and tracking KPIs for your BRAND ENGAGEMENT plan
Guiding your organization forward
• Brand Purpose
• Mission
• Shared Values
• Operating Principles
Identifying S.M.A.R.T. goals
based on brand building objectives
• Lead Generation/Traffic
• Conversion/Sales
• Retention
Defining your MEANINGFUL DIFFERENCE
• Brand Story/Purpose
• Brand Positioning
• Brand Platform
• Brand Standards
Translating strategy into an action plan based on key brand drivers
• Brand Awareness
• Perceived Quality & Value
• Easy Brand Access
• Positive Brand Experience
• Brand Differentiation
• Emotional Connection
A visual model and common language that makes organizations smarter and more effective through
Shared Brand Knowledge
Uncovering the keys to brand success
• Identifying & collecting key data
• Translating data into information
• Mining information for insights
Building a strong brand culture
• Inform
• Prepare
• Inspire
• Connect