BRand MEASUREMENT

Establishing and tracking KPIs for your BRAND ENGAGEMENT plan

    

 

BRand vision

Guiding your organization forward

• Brand Purpose
• Mission
• Shared Values
• Operating Principles

 

Identifying S.M.A.R.T. goals

based on brand building objectives

Lead Generation/Traffic
• Conversion/Sales
• Retention


 

BRand MEASUREMENT

Defining your MEANINGFUL DIFFERENCE

• Brand Story/Purpose
• Brand Positioning
• Brand Platform
• Brand Standards


 

BRand Insights

The Power of Shared Brand Knowledge

BRand alignment

BRand Insights

Translating strategy into an action plan based on key brand drivers

• Brand Awareness

• Perceived Quality & Value
• Easy Brand Access
• Positive Brand Experience

• Brand Differentiation
• Emotional Connection


 

BRand goals

BRand STRATEGY

BRand ENGAGEMENT

A visual model and common language that makes organizations smarter and more effective through

Shared Brand Knowledge

Uncovering the keys to brand success 

• Identifying & collecting key data
• Translating data into information

• Mining information for insights 
 

Building a strong brand culture

• Inform
• Prepare
• Inspire
• Connect